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  • Writer's pictureLucas Pessoa

The Price of Communication: How Companies Pay the Hidden Cost

In today's fast-paced business world, communication is the lifeblood of any organization. Whether it's interacting with clients, collaborating with internal teams, coordinating across various departments, or engaging with stakeholders and leadership, effective communication is paramount. However, as the digital age has ushered in an abundance of communication channels and organization tools, it has also brought to light a hidden cost that companies often overlook. This cost is the precious time that employees spend juggling multiple channels and platforms, particularly in agency environments, and its impact on productivity and, ultimately, the company's bottom line.

The Multichannel Dilemma

Modern workplaces are inundated with an array of communication tools, including emails, instant messaging platforms, video conferencing, project management software, and more. These tools are designed to streamline communication, but ironically, they often lead to a fragmented and inefficient system.

According to McKinsey, the rise of what they call the "social economy" has enabled multiple communication channels and platforms, allowing for increased collaboration and connectivity. However, they also point out that this has led to the emergence of a need to be "constantly connected". Employees find themselves switching between different channels and platforms throughout the day, which can be mentally exhausting and counterproductive.

Forbes's study on email usage revealed that workers spend an average of 2.5 hours a day on their emails.'s study went as far as saying that that number is closer to 5 hours a day. In financial terms, this would mean that for an employee earning the average marketing agency salary of $60,000 per year, they spend approximately $19,200 worth of their work hours annually on email-related activities alone. On top of it, a recent research by Adobe also found that email can be a significant drain on productivity overall.

The High Cost of Disorganization

In an agency environment, the challenges of communication are further compounded by the need for efficient project management and task coordination. The constant switching between communication channels and organization platforms can lead to disorganization and stress among employees.

Forbes reported on the issue of email fatigue, with a survey indicating that 38% of workers were considering quitting their jobs due to email-related stress. It's not just email; it's the overall burden of managing multiple communication tools and staying organized that contributes to employee burnout and decreased job satisfaction.

Calculating the True Cost

I understand that not every role demands as much communication and therefore to calculate the true cost that companies pay for this communication overload I'll consider a more conservative estimate. Suppose an employee spends 2 hours a day on personal organization and communication, including tasks like managing emails, using project management tools, and coordinating with colleagues. In a typical 40-hour workweek, this translates to 10 hours a week spent on these activities.

the cost of communication
Companies easily spend an average of $15k per employee worth of their time in communication

Now, let's revisit the average salary of a marketing agency employee in the United States, which is approximately $60,000 per year. Based on the conservative estimate of 10 hours per week spent on communication and organization, this amounts to roughly 25% of an employee's annual work hours, costing the company around $15,000 per year for these specific tasks alone. When you factor in other communication-related activities, the cost to the company becomes even more significant.

Moreover, the stress and decreased productivity resulting from disorganized communication can lead to additional hidden costs, such as higher turnover rates, reduced creativity, and lower overall team morale.

Finding Solutions

To mitigate the hidden cost of communication and organization, companies should consider adopting strategies and technologies that streamline these processes. Kardz was designed specifically to solve this problem and brings all communication, collaboration, and personal organization into a single place, reducing wasted time by up to 60%.

Imagine the impact of saving 60% of the time previously spent on communication and organization for an average marketing agency employee. This equates to potential savings of $9,000 per employee annually, based on the average salary. For a company with multiple employees, these cost savings can be substantial and quickly add up.

In conclusion, the price of communication in today's multichannel, multitasking work environments is substantial and often underestimated. Companies must recognize the toll it takes on their employees, their productivity, and ultimately, their bottom line. By addressing the hidden costs of communication and disorganization and adopting innovative solutions like Kardz, organizations can create a more efficient, productive, and satisfying work environment for their employees while preserving their financial resources.

To learn more about how Kardz can benefit your organization and potentially save you thousands of dollars per employee, visit

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